Privacy Policy

This is the Privacy Policy of Ideal4Finance. California residents should also refer to our California Privacy Policy

Your privacy is extremely important to us. At Ideal4Finance, we have some fundamental principles which underpin our commitment to safeguarding the personal information you provide to us:

We are mindful of the personal information we ask you to provide and the personal information that we collect about you through the operation of our services.
We store personal information for only as long as we have a reason to keep it.
We aim for full transparency on how we gather, use, and share your personal information.
We aim to make clear your rights relating to the information you provide.

Our privacy policy incorporates and clarifies these principles.

Who we are and what this policy covers

Ideal4Finance is a trading name of Ideal Sales Solutions Ltd and is a licensed credit broker and not a lender. Ideal Sales Solutions Ltd is authorised and regulated by the Financial Conduct Authority. Firm Reference Number 703401. Ideal Sales Solutions Ltd is registered in England and Wales (Company Number 06724294), Registered Office at Unit 3, The Crossroads Business Centre, Freckleton Street, Kirkham, Preston, PR4 2SH. Our USA office is at Crosswoods, 100 E Campus View Boulevard, Suite #250, Columbus, Ohio 43235.

As a UK credit broker, we have a duty to operate in line with The General Data Protection Regulations (GDPR), which requires companies and individuals who process Personal Data to explain how it will be used and for what purpose. As a company operating in the USA, we will also abide by the regulations of the California Consumer Privacy Act (CCPA).

Throughout this Privacy Policy we’ll refer to our website and other products and services collectively as “Services”. This policy explains how Ideal Sales Solutions Ltd will process your Personal Data. We will not use your Personal Data for any other purpose without first informing you. We reserve the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and by updating any privacy information on this page. 

This Privacy Policy covers:

  • Personal and other information we collect about you
  • How we use your information
  • How we share your information with third parties
  • Your choices regarding the personal information we collect about you

Important: by using this site and Services available through this site, you give your consent that all personal data that you submit may be processed by us in the manner and for the purposes described below. 

1. Consent 

By using this site and Services, you consent to this Privacy Policy. If you do not agree with this Privacy Policy, please do not use this site or Services. Information gathered through the site may be transferred, used, and stored where our service providers or we are located. If you use our site and Services, you agree to the transfer, use and storage of your Personal Information (as defined below) at those locations. You agree that all transactions relating to our Services are deemed to occur in the United States or in the UK where our servers and offices are located.  

2. Collection of Your Personal and Other Information

When you use our Services, we collect Personal Information (PI). By PI, we mean information that can identify an individual and lets us know the specifics of who you are. When you engage in certain activities while using our Services, submitting content, or sending us feedback, we may ask you to provide certain information about yourself, such as:

Name
Personal addresses
Email addresses
Phone numbers
Social Security numbers
Date of Birth
Employer name
Driver’s license or state identification number

As part of our Services, we may also receive information from the partners we connect you with including, but not limited to, the status of product acceptance and funding and loan terms offered and obtained (such as APR, repayment amount, loan amount).  As part of our Services, we may also receive information from Transunion when we perform a soft credit check including but not limited to your credit score and profile.

We will primarily use your PI to provide service offerings to you. We will also use certain forms of PI to enhance the operation of our Services, improve our internal marketing and promotional efforts, statistically analyze Services use, improve our product and service offerings, and customize our service’s content, layout, and service offerings. We may use PI to deliver information to you and to contact you regarding administrative notices. Finally, we may use your PI to resolve disputes, troubleshoot problems and enforce our agreements with you, including this Privacy Policy.

You may always choose not to provide Personal Information, but this may prevent you from receiving certain Services.

We also collect Non-Personal Information, that is, information that does not personally identify an individual. The Non-Personal Information we collect includes how you interact with the Services, information generally collected or “logged” by Internet websites or Internet services when accessed or used by users, and information about your web browser or device accessing or using the Services.

Examples of the Non-Personal Information we collect are:

  • Your Internet Protocol (IP) address
  • Information about your operating system and browser, such as its maker or version
  • The pages of our website that you viewed during a visit
  • What information, content or advertisements you view, hover over or click on
  • The referring web page
  • Language preferences
  • The city and state in which you are located (but not your precise geographic location)
  • Unique identifiers, meaning arbitrary codes or series of characters we create to identify unique users without Personal Information 
  • Information regarding user behaviour gathered by third party tools such as Google Analytics or Hotjar in order to provide a better user experience

We may also aggregate Personal Information in a manner such that the end-product does not personally identify you or any other user of this website, for example, by using PI to calculate the percentage of our users who have a particular telephone area code. We will not use Non-PI to try to identify you, and if we associate any Non-PI with information that personally identifies you, then we will treat it as Personal Information. As discussed in more detail below, we sometimes use cookies and other automatic information gathering technologies to gather Non-PI.  We may also collect, or our partners may collect, certain Aggregate Information including but not limited to your IP address to diagnose problems with our servers, software, to administer our Services and to gather demographic information. Our partners may also provide us with aggregate reports that will tell us how many ads were presented and clicked upon at our site.
Information collected may be collected by us or one of our partners, but in either case, this Privacy Policy will govern our collection, use and sharing of the information.

To review or request changes to your information, please email us at compliance@ideal4finance.com

3. Use of Your Information

We use Personal Information:

  • When you request to be connected with our partners who will provide you with information about products and services.
  • When you’ve submitted Personal Information to us that includes your telephone number and agree to our E-Consent Agreement (which submission you understand and agree to constitute making an “inquiry” to us and our partners), this information is used to contact you or allow our partners you receive loan offers from to contact you via telephone for a limited period to explore loan options. By submitting an inquiry and accepting the E-Consent Agreement, you provide your express written consent to receive phone calls whether or not you are on the Do Not Call list (federal or state).  Your Personal Information is used by us and each partner you have been connected with (i) to contact you by telephone at the numbers you have provided (including through auto-dialed, pre-recorded, artificial voice, and/or text messages) so we or they may assist you with your inquiry, (ii) to contact you by email at any email address you provide. By accepting the E-Consent Agreement, you agree that we have obtained your consent to receive a pre-recorded message sales call in a manner permitted by the Electronic Signatures In Global and National Commerce Act (E-SIGN Act).
  • When you opt in to receiving email, SMS or other marketing communications from Ideal4Finance and its trusted partners.
  • With your consent. We may otherwise use your information with your consent or at your direction.
  • We also use the information you provide to lending partners in our database depending on the information provided, who will first use a soft credit check(s) to assess your eligibility for a personal loan.

We may also use your Personal Information to:

  • Generate genericized statistics for our own internal purposes, including market and product analysis.
  • Perform internal data validation, enhancement, suppression, and tracing.
  • Respond to your customer care inquiries.
  • Send you important information regarding our Services, changes to our terms, conditions, and policies and/or other administrative information.
  • Personalize your experience by presenting advertising, products, and offers tailored to you.
  • Assist us in providing the Services.
  • Improve online operations.
  • Process transactions
  • Provide customer service.
  • Provide you with RSS feeds and/or other communications or Services which you have signed up for or otherwise agreed to receive.
  • Send or display offers and other content that is customized to your interests or preferences.
  • Send account- or transaction-related communications, such as welcome letters or notifications.
  • Perform research and analysis aimed at improving our products and services.
  • Manage our systems.

We will only use your Personal Information in the way we specified when it was collected (including as described in this Privacy Policy).

4. Disclosure of Your Information 

We will not disclose your Personal Information to non-affiliated third parties except as described below.

We will disclose Personal Information to provide our Services, which will be apparent when you use or access our site or when you authorize or instruct us to do so, as described below. We may also disclose Personal Information to our partners including but not limited to affiliated companies, agents, contractors, service providers or others engaged to perform functions on our behalf (such as processing of payments, provision of data storage, hosting of our website, marketing of our products and Services, conducting audits, and performing web analytics).

In relation to our Loan Eligibility Service, we share your Personal Information with Monevo Inc to provide our loan eligibility service and their related tools and services. You acknowledge that by agreeing to this privacy policy, you have also read and agree to Monevo Inc’s Terms or Service (https://www.monevo.us/terms-of-service), Credit Authorization Agreement (https://www.monevo.us/credit-authorization-agreement), eConsent (https://www.monevo.us/e-consent) and Privacy Policy (https://www.monevo.us/privacy-policy).

Your Personal Information may also be disclosed:

  • To our Partners for the purposes described in the ‘Use of Your Information’ section of this Privacy Policy.
  • If you request information from third parties so that they can provide you with information about their products and services. For example, when you request more information about a loan, the Personal Information you provide about yourself is shared with relevant third parties and partners necessary to fulfil your request. We may share this information with partners as well as, in some cases, with third party finder and lead aggregator companies who will pass along your information to help fulfil your request. By submitting your Personal Information for an inquiry, you are authorizing the sharing of your inquiry and your Personal Information with other businesses who provide, market, or find loan products or services that suit your inquiry. Partners and other companies who subscribe to our services compete for the opportunity to provide loans and services that meet your inquiry. By submitting your information to us and accepting the E-Consent Agreement, you are also authorizing these businesses to contact you directly by email, telephone (including auto-dials and prerecorded or artificial voice calls,) and text message with information about financial products or services they offer that meet your inquiry.
  • If you choose to send messages through our site to identify you as the sender to the recipient indicated by you.
  • By you, if you have provided a testimonial about Ideal4Finance and given us permission to post that testimonial on our site.

We may share your name and email address with Feefo and TrustPilot so they can contact you to review your experience with us. 

We may also disclose your Personal Information to third parties when we believe, in good faith and in our sole discretion, that such disclosure is reasonably necessary to (a) enforce or apply the terms and conditions of the service, including investigation of potential violations thereof, (b) comply with legal or regulatory requirements or an enforceable governmental request, (c) protect the rights, property or safety of us, our users or other third parties, (d) prevent a crime or protect national security, or (e) detect, prevent or otherwise address fraud, security or technical issues.

Finally, we reserve the right to transfer information (including your Personal Information) to a third party in the event of a sale, merger, or transfer of all or substantially all of the assets of our company relating to Ideal4Finance or in the unlikely event of a bankruptcy, liquidation or receivership of our business. You will be notified via email or prominent notice on our website for 30 days of any such change in ownership or control of your Personal Information.

Lastly, we may also disclose Non-Personal Information, anonymously aggregated with information about our other users, to our clients, business partners, merchants, advertisers, investors, potential buyers and other third parties if we deem such disclosure, in our sole discretion, to have sound business reasons or justifications.

5. Cookies and Automatic Information Gathering Technologies; Internet Based Advertising

Every time you access our Services, or one of our web pages, we collect Non-Personal Information (discussed above in Section 2).  These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. To assist in collecting and storing Non-Personal Information, we may employ a variety of technologies, including “Cookies,” local browser storage and “Web Beacons.” A “Cookie” is a small amount of data a website may store in your web browser that it can access when you visit it. A cookie also refers to web-browser-based storage provided by Adobe’s Flash plugin (a “Flash Cookie”). Cookies may contain user preferences, unique identifiers and other Non-Personal Information. A “Web Beacon” is a small, usually transparent image placed on a web page that allows us or our partners to collect non-Personal Information.

You can erase information stored in cookies, flash cookies, and local browser storage at any time, but you may be forced to login to the website again and you may lose some preferences or settings. You can also set your browser to refuse all website storage or to indicate when it is permitted, but some features of our Services may not function properly without it. We do not use Cookies, Web Beacons or similar technologies to store Personal Information.

To manage your cookie preferences please see our Cookie Policy here.
We also work with service providers and third-party advertising networks who help us collect Non-Personal Information through cookies in order to deliver Interest-Based Advertising (IBA) to our users. IBA ads are tailored specifically to your likes, based on general categories in which you’ve shown an interest. You are often able to learn more about IBA and opt out of receiving these types of ads within the ads themselves when you see them. For more information on how you can opt-out of IBA, please see the “Transparency and Choice” section below.

6. Transparency and Choice

When you use our Services, we make good faith efforts to provide you with access to your Personal Information and either to correct this data if it is inaccurate or to delete such data at your request, in either case if it is not otherwise required to be retained by law or for legitimate business purposes. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backups), or for which access is not otherwise required. In any case, where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.

If you would prefer that we do not share your Personal Information on a going-forward basis with unaffiliated third parties for their marketing purposes, you may opt out of this sharing by emailing us at compliance@ideal4finance.com with your request or by submitting a request through our Privacy Management Page. Please note that if you opt out of such sharing, we will not be able to remove your Personal Information from the databases of third parties with which we have already shared your Personal Information (i.e., to which we have already provided your Personal Information as of the date that we implement your opt-out request). If you wish to cease receiving marketing-related communications from these third parties, please contact them directly or utilize any opt-out mechanisms in their privacy policies or marketing-related emails. We will comply with your request(s) as soon as reasonably practicable.

Please e-mail us at compliance@ideal4finance.com with any questions, if you need assistance accessing or changing your Personal Information, or if you would like to have your Personal Information deleted. Please be aware that if you delete your Personal Information, you may not be able to continue to use our services. Also, even if you request that we delete your Personal Information, we may need to retain certain information for a limited period of time to satisfy our legal, audit and/or dispute resolution requirements.

As mentioned above, your Non-Personal Information may be collected by or shared with third parties for purposes of IBA. You are often able to opt out of receiving IBA ads within the ads themselves when you see them. Additionally, you can generally opt-out of receiving personalized ads from third-party advertisers who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance (DAA)’s Self-regulatory Principles for Online Behavioral Advertising by visiting the opt out pages on the NAI site and the DAA site. Please note that if you delete your cookies or use a different browser, a different computer, or other device, you will need to opt out of IBA ads again.

At this time, Ideal4Finance does not respond to “do not track” signals that may be sent from your browser.

You can opt out of receiving marketing e-mails from us by clicking on the “unsubscribe” link in the e-mails. Please note that it may take up to ten (10) business days for your opt-out request to be processed. Also, even if you opt out of marketing e-mails, we may continue to send you certain account-related e-mails, such as notices about your account and confirmations of transactions you have requested. If you are receiving SMS messages from us, you may opt out from further SMS messages and remove your SMS information from our database by responding “STOP” to the SMS text message you have received.

7. Children

Our website is not intended for users under 18 years of age. No one under age 18 may provide any personal information to or on the website.  We do not knowingly collect Personal Information from users under 18 years of age. We do not authorize users under 18 years of age to use our Services. If we learn that we have collected Personal Information from a person under the age of 18, we will delete that data from our systems.  If you believe we might have any information from or about a child, please contact us at compliance@ideal4finance.com. 

8. Information Security

We utilize reasonable information security measures to safeguard your Personal Information. For example, we utilize Secure Socket Layer (SSL) encryption technology when sensitive data is transmitted over the Internet and use firewalls to help prevent external access into our network. Unfortunately, however, no data transmission over the Internet and no method of data storage can be guaranteed to be 100% secure.  As a result, while we strive to protect your PI, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

We restrict access to Personal Information to our employees, contractors, service providers and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

9. Your California Privacy Rights

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Services that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to compliance@ideal4finance.com or write to us at: Ideal4Finance, Crosswoods, 100 E Campus View Boulevard, Suite #250, Columbus, Ohio 43235, United States.  California Customers may also request further information about our compliance with California’s privacy law by e-mailing compliance@ideal4finance.com. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this address.

10. Third Party Websites

Please note that our Services may link or integrate with third party sites, services or apps. By using our Services, you agree that we may share your Personal or Non-Personal information with third parties and partners to complete your request for our Services. We are not responsible for the privacy or security policies or practices or the content of such third parties or partners.  For example, when you use a link to another website, our Privacy Policy does not apply to third party or Partner services.  Your communication, use, and interaction on any third-party or partner website or service, including those that have a link or advertisement on our website, are subject to that third-party’s or partner’s policies and terms. You agree that we are not responsible and we do not have control over any third-parties or partners that you authorize to access your User Content. If you are using a third-party website or service and you allow such a third-party access to your User Content, you do so at your own risk. Ideal4Finance is also not responsible for sites directing you to Ideal4Finance and our Privacy Policy does not apply to those third-party and partner sites or services.  Accordingly, we encourage you to review the privacy and security policies and terms of service of those third parties and partners so that you understand how those websites collect, use, share and protect your information.

11. Changes to this Policy

We may modify or update this Privacy Policy periodically with or without prior notice by posting the updated policy on this page. You can always check the “Last Updated” date at the top of this document to see when the Privacy Policy was last changed. If we make any material changes to this Privacy Policy, we will notify you by e-mail or post a notice of the changes on our website prior to the changes becoming effective. We encourage you to check this Privacy Policy from time to time. IF YOU DO NOT AGREE TO FUTURE CHANGES TO THIS PRIVACY POLICY, YOU MUST STOP USING IDEAL4FINANCE AND SERVICES AFTER THE EFFECTIVE DATE OF SUCH CHANGES (WHICH IS THE “LAST UPDATED” DATE).

12. Contact Us

If you have any questions, concerns or inquiries about our Privacy Policy, or our use of your PI, or our privacy practices, please contact us at: compliance@ideal4finance.com. Alternatively, you can write to us at:

Compliance Team
Ideal Sales Solutions Ltd t/a Ideal4Finance
Crosswoods
100 E Campus View Boulevard
Suite #250
Columbus
Ohio 43235.

Or contact us at our Head Office
Compliance Team
Ideal Sales Solutions t/a Idea4Finance
Unit 3, The Crossroads Business Centre
Freckleton Street
Kirkham
Preston
PR4 2SH

Updated and effective from 20 October 2022